Product Planning

    1.   Design Concept Support - During the design development process, collect and analyze design reference and living scene samples and provide immediately usable information in the form of design taste and key words that are easier for designers to comprehend.

    2.   Concept Clinic - Qualitatively and quantitatively determine if a planned concept matches market needs.

    3.   Focus Group Interview - Evaluate a product concept by interviewing target users and/or trend leaders.

Product Development

    4.   Design Clinic - Qualitatively and quantitatively obtain target users' evaluation of a design in development.

    5.   Focus Group Interview - Qualitatively obtain target users' evaluation of a design idea in development.

    6.   Expert Interview - Have expert design critics and/or designers in different fields evaluate a design idea in development.

Product Introduction

    7.   Merchandizing Clinic - Qualitatively and quantitatively determine the pre-market vehicles' relationship to competitors' models or their price compatibility.

    8.   Advertisement Creativity Check - By showing an advertisement concept, measure its impact and degree of message delivery effectiveness for brand image and product merits.

    9.   Advertisement Effectiveness Tracking - Evaluate and confirm the direct and indirect effectiveness of an advertisement by tracking and evaluating aired advertisements.

 10.   Sales Promotion Research - Internet survey to quickly and economically check if the recognition and/or purchase intention increase when sales promotion is advertised through media such as TV, newspapers, and magazines. IID utilizes its own [MAQS] system to obtain most effective results and comparisons.

 11.   Internal Survey - Survey to understand the connection between an auto manufacturer and its dealers directions from the manufacturer correctly communicated to dealers' there are any flaws with dealer management' by surveying the awareness of dealer staff personnel.

Market Evaluation

 12.   Mystery Shopper/Mystery Call Research - Survey to uncover the quality of in-store and phone customer service of dealer staff by using undercover researchers in order to understand the true capability of a dealer and use the results to improve their sales effectiveness.

 13.   Post Launch Product Evaluation - Evaluate and confirm the marketability of the product by qualitatively and quantitatively understanding customers' purchase and non-purchase reasons.

 14.   Periodic Product Evaluation - Progressive quantitative information gathering to track occurrence of defects.

 15.   Customer Satisfaction Survey - User satisfaction evaluation of a manufacturer or dealers.

 16.   Purchase Process Evaluation - Identify users' vehicle purchasing process, from making a shopping list to actual purchasing.