Interface in Design approaches marketing research with an in-depth understanding of the current U.S. and Japanese markets and provides integrated consulting services utilizing expertise, advanced methods, and ingenuity.

Today's market is becoming increasingly difficult to grasp and understand. Thus, marketing strategies based on assumptions, ease, or past experience will not succeed. A thorough understanding of the current and evolving market is critical for decision-making.

In order to fully comprehend the ever-changing marketplace, both basic and targeted research must be conducted. Ultimately, the combined analyses of the general and focused findings will provide a comprehensive understanding of the market. IID has experience conducting various types of research ranging from large scale quantitative market studies to highly focused qualitative needs research. IID will provide support by conducting the most appropriate research for the client's marketing needs throughout the entire marketing process. We design, implement, analyze and provide recommendations based on the research findings.

While bringing together consumers and industries by discovering yet-to-be-identified consumer needs through quantitative and qualitative analyses, IID provides business consulting from a unique perspective that incorporates all phases of the development cycle - from concept development for products and services to the planning of sales and business strategies.

IID's highly experienced staff, advanced methodologies, creative solutions, and design-sensitive consulting enable the client to provide products and services that meet the intrinsic needs of the end user.