Design-Related Research

IID offers comprehensive product design-oriented research and consulting services.

Service Outline

By proposing the best possible approaches for each stage of design activity, we help the client (client needs) find the best match with the market (consumer needs), and also provide support in finding and cultivating new markets.

IID conceives of design in the following three stages, and offers services for each stage.

1. Product design (Creating a product)
2. Brand design (Creating competitiveness)
3. Market design (Creating a market)

Solutions

1. Product design

To understand target users' needs
Market understanding study
Target study
Concept study

To find out if the proposed design will sell or not
Previous design acceptance evaluation
Product design acceptance evaluation
To stimulate designers' creativity
Design activity support project

To understand the response to the launched design
Post-launch acceptance evaluation
To get an overall profile of the impressions that were conveyed by the individual components of the launched design
Design evaluation profile research

2. Brand design (Creating competitiveness)

To create a brand
To grow a brand

3. Market design (Creating a market)

To find a new market
To find a new target

IID's design-related research methods

To gain a deeper understanding/to hear out different opinions via relatively homogeneous groups
Group interview
To get an understanding of opinions in the context of individuals' lifestyles, values, and tastes
One-on-one interview
To investigate a design quantitatively/To see differences between demographic groups
Internet research
To obtain quantitative/qualitative evaluations of confidential materials
Central location test
Clinic
To collect professional, "bird's eye-view" opinions/To hear opinions inclusive of technical trends
Professional interview
To gain a deeper understanding by seeing how/where the product is actually used
Home visit interview
Ethnography
To gain an understanding of the profile of product design evaluations
Design evaluation profile research study
To collect reference materials and opinions on design/To work collaboratively on design
Design creation support

Achievements

Industries

Automobiles, auto-related equipment, electrical machinery, information appliances (PCs, PC peripherals, cell phones), public transportation, etc

Themes
· Target design preferences study	· Target user trends study	· Design milestone study	· Design creation support study
· Design evaluation profile study	· User understanding study	· User identification study	· Cross-industrial exchange
· Next-generation new product needs study	· New region design preferences study	· New market identification study	· New market understanding study
· Product design acceptance evaluation	· Previous design development support	· Previous design evaluation	· Comparative design study
· Post-launch design acceptance evaluation, etc.