Identifies what users are looking for in a design by gaining an understanding of how they actually use the product/service and what their latent and tangible needs are.« Commonly-applied methodologies »
A design concept is drawn up through the behavior of an imaginary user (persona).
The repeated use of prototypes for conducting usability tests and gaining feedback allows the client to cut development costs while achieving a highly-refined design.« Commonly-applied methodologies »
Users are given a task that involves using a product or web site prototype, and the task-completion process, their behavior, and their comments are used to identify interface-related issues« Commonly-applied methodologies »
Usability engineers and/or user interface designers evaluate the interface in reference to established rules of thumb, and identify problems and propose improvements« Commonly-applied methodologies »
This is conducted with the objective of understanding the de facto interface standard in the industry, or understanding the positioning of your own company’s products. It can also be used for localization to Japan or to other countries.
|Automobiles, auto-related equipment, electrical machinery, information appliances (PCs, PC peripherals, cell phones), medical equipment, other general web site operators (portal sites; e-commerce sites; corporate sites; insurance, banking, securities and other online commerce), etc.|
|· Study for understanding users' usage status (Ethnography/Fieldwork)||· Quantitative research on users' usage status and functions used (Internet research)|
|· Log data analysis of users' usage status and functions used||· User study via contextual inquiry|
|· User study-based work model analysis||· User study-based persona/behavior scenario creation|
|· Prototype development support(Paper prototyping, PowerPoint prototyping, html prototyping, etc.)||· Identification of problem areas/suggestions for improvement via user test|
|· Identification of problem areas/suggestions for improvement via heuristic evaluation||· Eye tracking analysis|
|· Impressions and acceptance of new interface(Usefulness of functions/Matching with usage occasions)||· Analysis of competitive models' interface (menu composition, labels, UI parts)|
|· Gathering and analysis of consumer reports, etc.|